Viral Web site ridicule Wal-Mart customers

walmart_shop
It's a blog where people post, and make fun of, pictures of out-of-shape, badly dressed and otherwise awkward people shopping at Wal-Mart.

And, in less than a month, with no advertising to speak of, it's become the toast of the Internet.

"People of Wal-Mart," a gag started by two 20-something brothers and their buddy to share crazy pictures with their friends, has gone viral. Promoted mainly on sites like Digg and Funny or Die , and linked ad nauseam on Facebook and Twitter , the site picked up enough traffic to collapse its servers on Wednesday.

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