Do online moms grasp the key to next British election?

As Britain heads for its tightest election battle in years, politicians chasing the votes that could tip the balance are zeroing in on a new group of power brokers - online moms.

While politics is no stranger to the maternal voter - "soccer moms" were seen as a key pillar of U.S. President Bill Clinton's 1996 re-election - the next UK vote, slated for early 2010, is being pinned by some exclusively on mothers who log on to one Web site: Mumsnet.

The site, a forceful blend of childcare tips, social networking and spleen venting, now boasts a million-strong audience of educated and opinionated moms, precisely the demographic that some say could prove crucial to securing election victory.

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