Hershey in joint talks for Cadbury bid

Chocolate makers Hershey Co. and Ferrero SpA are considering a joint bid for Cadbury that could help the British confectioner fend off a hostile takeover by Kraft Foods Inc.

A source familiar with the talks between U.S.-based Hershey (HSY, Fortune 500) and Italy's Ferrero said Tuesday that the considerations between the two sides were "very preliminary. Very early in the process."

Hershey executives have been more aggressive about pursuing a deal, but financial details have not been discussed and no offer has been made, the Wall Street Journal reported on Tuesday.

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