James Franco brings movie star magic to 'General Hospital'

Daytime dramas have helped launched the careers of many a star: David Hasselhoff, John Stamos, Julianne Moore and Meg Ryan, to name just a few.

But at least one actor is taking the reverse route.

Beginning Friday, James Franco will be appearing on "General Hospital," the long-running ABC soap opera.

Producers are trying to keep his story line under wraps, but here's what is known: The actor, best recognized for roles in "Pineapple Express" and "Spider-Man 3," will play a character known as Franco who has a connection to the art world and is pivotal to a story line involving "GH's" lead character, Jason Morgan.

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