Advertising agencies are being asked to put up their hand to extend the new brand that will make Australia's by tradition ocker image a bit more highbrow.
The Federal Government is trying to reposition the nation's image to focus more on its cultural and intellectual possessions, rather than just shining the light on its value as a tourist destination.
As part of the $20 million Building Brand Australia promotion, the Government is calling for ideas from creative agency within the next month.
Agencies can bid for a agreement worth $4 million over four years.
Trade Minister Simon Crean said the aim was to build a contemporary national brand that captured the spirit of Australia.
useful links: los angeles movers, transport rankings
The Federal Government is trying to reposition the nation's image to focus more on its cultural and intellectual possessions, rather than just shining the light on its value as a tourist destination.
As part of the $20 million Building Brand Australia promotion, the Government is calling for ideas from creative agency within the next month.
Agencies can bid for a agreement worth $4 million over four years.
Trade Minister Simon Crean said the aim was to build a contemporary national brand that captured the spirit of Australia.
useful links: los angeles movers, transport rankings
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