Bhupathi's task 2018 loses wheels

BANGALORE: The Mahesh Bhupathi-Apollo Tyres Mission 2018 programme - an Rs 100 crore ventures planned over 10 years unluckily missing its wheels on Wednesday. Apollo's pullout has left Bhupathi with a bunch of promising kids, state-of-the-art infrastructure as well as with small or no funds to carry on.

On Wednesday, Rohit Sharan, corporate spokesperson confirmed in a message: "In the 2 years we have been linked with the programme, the children have expelled stellar performances. As a result, the present top 4 women's juniors Davis Cup players are every part of Mission 2018. It is regrettable that we are unable to carry on as the key support of the programme. We view this as really unfortunate. However, we have been forced to take this decision by circumstances afar our control."

Bhupathi said that the pullout was since the brand wasn't getting its value, in spite of the fact that they had previously spent Rs 15 crore in their 2-year association. He attempted in vain to converse that in a long-term venture such as this; brand value can only be reflected in results that would come closer to 2018.

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